shameless self promotion

Pat Cahalan says:

Ugh:

“Forbes has a mission, Forbes has a voice and that’s not going to change,” Dvorkin said, in perhaps the most revealing quote of the phone conference.

You know, when the dot-bomb exploded, a lot of companies that actually had workable business models died, because the market hadn’t caught up with the technology yet. Now I see more and more old brick-and-mortar stores moving into the online world, doing exactly what dot-coms did 12 years ago, but succeeding as they’ve already captured a customer base (well, that and they’re not overreaching and also not run by power drunk smart people who didn’t realize that most of America doesn’t surf the internet the way they did).

Now, though, we’re seeing Old Media try to fold New Media into its web, and somehow I’m thinking it isn’t going to work too well.

The expectation of the consumer has in this case already shifted. If Old Media is going to buy New Media, they’d better run it predicated on the assumption that people are now interested in New Media, not Old Media.

Since people are still struggling to monetize New Media, I’m expecting them to try and shoehorn the old world expectation on top of the new world customer. I expect flameouts.Report