Morning Ed: Media {2016.05.30.M}

Marchmaine in reply to Oscar Gordon says:

Yes and no… long slog through the article, but it doesn’t really say what its writers want it to say – unless by “in trouble” it means that Rush’s next expected long term contract will drop from $38M/year to an estimated $15M-$20M/ year. It’s a little bit like the baseball article that Richard wrote… changing revenue streams are hitting media across the board. The link to Fluke is a buried lede:

[after the Fluke incident] JCPenney PR executive Kate Coultas explains this via email. “We [now] have a general ‘no run’ policy in place to not advertise on any kind of political program,” Coultas writes.

Its more of an RTod point that all political media is becoming toxic… Politico seems to establishh that the Fluke episode was indeed a defining moment, but one that is hitting all Political talkshows:

The Sandra Fluke incident “did a lot of harm to talk radio,” Darryl Parks says. “Thirty-eight percent of revenue disappeared overnight.” And the damage was not limited to Limbaugh; he hurt all of talk radio, including even some liberal hosts.

Rush’s was just the instigator and the biggest by percentage to suffer…owing not in a small part to the actual costs he charges to carry his show – hence the fact that while still profitable, his next contract will need to address the changes to the market (and his aging demographic).

Rush is going to take a haircut and will have to make due with merely obscene amounts of money instead of obnoxiously odious amounts of money.

This was not the article Political wanted us to think it wrote.

{Virtue signaling, I’ve never listened to Rush… the only time I remember ever watching something was in his early days during the Perot/Clinton/Bush cycle – everyone was all about Charts, and Rush was no exception.}Report