My wife regularly teases me because I like to watch commercials. I tell her she doesn’t understand the beauty of the medium. To grab someone’s attention, make them feel something, and hopefully make a positive association with your product…all in the span of 30 seconds…that’s pretty cool. I even like bad commercials because they are almost as memorable as good ones.
Soon the Dwyer household has plans to cut the cord on our cable and switch to internet-based television. What this means is that we’ll also (mostly) be losing commercials. And I feel weird about it. So it’s got me thinking about some of my all-time favorites. Many involve catch phrases that still litter my vocabulary. A selection below:
“Punch it Margaret”
“You’re driving like a bat out of Hades”
And then there are the commercials that pluck at your heartstrings because they are either A) tear-jerkers B) hilarious or C) just make you want to tap your feet.
True art, when done right. So… what are you reading and/or watching?