Play Free or Die
Ever since I had the brutal realization that my life is like the Fyre Festival, where you travel halfway around the world and pay tens of thousands of dollars to mill around a parking lot in the pouring rain while choking down a slice of American cheese on white bread wondering “gee whiz, could I actually die here?” and some other people who are a lot worse of human beings than you than you are reap all the benefits from it, I’ve pretty much given up on everything and now I play video games all day. I figure, my actual life is pointless and terrible anyway, why not do something pointless and terrible where at least I can actually effing win??
I haven’t played video games much for a good while. I don’t have a smartphone because I have no one to talk to anyway and it seems like most games are for phones now. But as it turns out, you can play phone games on your Chromebook now so I was off to the races.
I started off with Plants Vs. Zombies 2: It’s About Time. I’d actually tried to play this game a few years ago when it first came out, but I found it was really just about impossible to progress in the game without paying actual money.
Plants Vs. Zombies 2, you see, is what they call a “freemium” game. Most of you probably know what that is, but for those who don’t, it means that while the game is technically free to play, it’s difficult to progress in the game without buying stuff, and you miss out on a lot of the fun bells and whistles unless you pay.
I’m ok with the latter, not so much with the former. The reason is because in order to compel you to pay money, they basically break the game by making it so dull and tedious that it’s no fun at all to play unless you throw money at it to make it go away. Or as someone once said, in an essay I can’t find right now and of course my laptop is breaking so I can barely surf the Internet to look for it because that’s just how life seems to work for me, they don’t make you pay to play the game, they make you pay not to play it. They make you pay to skip the parts of the game that are terrible.
I would rather just pay 2.99 for the damn game and be done with it, but late stage capitalism and all that.
In Plants Vs. Zombies 2, you have to both watch ads and grind your way through some fairly tedious and frustratingly difficult stuff to get to the point at which the game becomes fun. I found the early levels impossible without powerups and I beat the original game like 5 times and am pretty good with a sunflower. I don’t even know how a person who’d never played before could win the early levels without either watching tons of ads (which is what I did in the end) or spending actual money on it.
This doesn’t seem like a big deal; after all, like I said I’d be willing to pay 2.99 for a game, but the extra stuff in Plants Vs. Zombies 2 is ridiculously expensive. You can get these extra strong plants that I’m sure would enable you to whip through the early levels – plus as anyone who has ever played Pokemon knows, collecting is fun! – but they are $4.99 FOR ONE PLANT. That’s right, for an image on a screen, it’s five bucks a pop. They have a dozen or more plants to buy (some plants are limited time only so there are probably way more than I know about) so in order to collect all the plants you would be in it for a hundred bucks easily. And to make it extra lucrative, if you have several different people playing different profiles on one computer, you have to rebuy the plant for every one of them.
As someone who sells digital information online myself for a living, this is one of those selling strategies I don’t understand. I personally believe if you make your stuff temptingly affordable, more people buy it, and you make more money in the end. This feels instinctively true to me. Not only is overly expensive stuff overly expensive, it also carries with it an “eff u” factor that puts me off buying. Others believe that if you make stuff super expensive, it carries with it a certain cache that it’s valuable and so people who like that sort of thing buy it anyway, whereas maybe they wouldn’t if it seemed too common, or something, I guess. Supposedly you end up making just as much money even though less people buy the stuff.
I don’t know anyone who thinks that way, though. Seriously, who doesn’t love a bargain?
All I know is that I ain’t buying no 4.99 pea plant that shoots imaginary ice balls at pretend zombies. I might’ve paid 4.99 for 10 different fun plants, but not for one! And I would never pay money for powerups you use once and then are gone forever.
So why DO people pay that kind of money for plants or powerups or whatever? Because some people do, I assume, or the entire model would have gone the way of the caveman zombie.
I can kind of answer that question because I did just pay actual money for a game.
PVZ 2 is fun and everything but after I beat most of the levels, I started looking around for something else to take my mind off the Fyre Festival that is my life. I kept seeing these really weird ads for this game called Lily’s Garden and decided to give it a whirl.
I’m sort of ashamed to admit it was just what I needed.
Lily’s Garden is a stupid puzzle game but it’s more than just a stupid puzzle game. It’s a game with a plot and the opportunity for some mild creativity, too. This woman, the aforementioned Lily, inherits a house and a huge garden from her beloved great aunt and since her life, too, was apparently the Fyre Festival, moves there and sets about restoring it all. You accomplish this task by solving some rather diabolical puzzles, and as a reward, you get to hear the next chapter in Lily’s story (she immediately gets a hunky love interest and a new best friend and now a second best friend has showed up too, yay) and you get to have some say in how the garden is fixed up. AND the best part is, you don’t have to watch ads. You can buy powerups to help solve the puzzles, but you don’t have to. It wasn’t like PVZ 2 where you HAD TO have the powerups to get through the most basic levels and HAD TO watch oodles of ads to get them. Lily’s Garden seemed to me like a much better model overall, and I was having a little bit of fun with it.
All good, right? Well, not so fast.
They had a weeklong challenge running alongside the main storyline where this random Japanese guy shows up and tells his life story and if you solve a different set of puzzles, you get other options for your garden layout. Some of the original garden options were not particularly awesome and the Japanese ones were much better, so I was really loving having the new choices. But in addition to free stuff you played for, they had silver level options and gold level options, and to get all the selections you had to pay money to unlock the stuff.
And then if you bought both the silver level options and the gold level options, Lily got a cat. It was calico.
Ok, so I bought both the silver and the gold level options. I was fine with shelling out the money because my thinking was, game creators have to make money somehow, amirite? Here the fine people of Tactile Games have given me this nice experience I’m really enjoying, that felt like a little beacon of joy in my otherwise dismal existence, better garden options, plus I get a cat. A CALICO CAT. What’s not to like? I assume that’s why other people pay money for freemium games too – they just enjoy the game enough so it’s worth it to them. It was worth it to me to have more variety in my pretend garden and a cute imaginary kitty to boot.
But of course, as you probably deduced, there was a catch. The catch was that you didn’t actually unlock the stuff. You unlocked the levels to get the stuff. You still had to play all the levels. And the challenge lasted only a week. In order to unlock the stuff THAT I PAID FOR you had to play through Day 14 of the regular game AND 100 levels of the Japanese storyline (and they were very hard, harder than the standard puzzles by far). I made it to Day 12 and Level 80 before the challenge ended. That meant that practically all the gold level options THAT I PAID FOR stayed locked and that was it. Apparently I don’t get any of them.
I basically paid 9.99 for an effing computer cat that BTW Lily doesn’t even interact with. She talks constantly to this ridiculous squirrel in the worst subplot ever, she talks with the neighbor’s dog, she even talks to bees, but she doesn’t interact at all with my ten dollar cat, even though it is calico.
Did I mention the Fyre Festival? Because it was totally the Fyre Festival.
At no point in time was this mentioned anywhere when I purchased the gold level. It simply said that the stuff would be unlocked, and silly me, I thought unlocked meant unlocked, as in, not locked any more, NOT that you have to pay the money AND play through a huge number of levels in a really short time, since I didn’t even buy the options till the challenge was practically over anyway, having spent the better part of a week debating the rationality of spending money on a free video game. There was no warning before purchasing that I would need to be on a certain level in the game to finish up the storyline, because if there had been I’ve done the math and realized I’d never make it in time. It was completely bait and switch; what they said I’d get was totally different than what I actually got. I feel cheated, manipulated, and yes, even lied to by the creators of this stupid piece of fluff that was bringing a tiny little bit of happiness to me in a pretty bleak time.
9.99 is sadly the amount of money I have free to spend on myself in an entire month and I was not only willing, but happy to spend it on a sweet little video game that then proceeded to turn around and screw me like the imbecile I obviously am. So thanks for that, Tactile Games. Thanks for yet another reminder that literally everyone in this world is out to use me in whatever way they possibly can if I ever open myself up to it even for a moment.
It was kind of a kick in the nads, just saying.
I do still play the game. After that kind of investment, how could I not? But the makers of Lily’s Garden are not going to get any more of my money, which I might have been willing to cough up for, IDK, some person who showed up with an awesome array of cactuses and maybe a pet iguana. And I find myself very reluctant to give any other game company my money, either. Even if it’s the funnest game ever, it’s not worth it to pay money for imaginary joy if corporate greed steals that joy right out from under you.
Ugh freemium games always leave me disappointed. Maybe name the cat Ten Spot?Report
Ha! Great idea!Report
That’s the eternal problem with “free” with a “but” at the end.
The only thing worse than the “free, but” games are the “totally free” ones like Twitter.Report
LOL. Yes the Twittergame costs you in other ways.Report
I think there are two things going on:
1) Most of these game developers have no clue what the sweet spot is for pricing. Some are really good at it, others suck.
2) Foreign gaming markets impact pricing a lot. One game I played was infested with Chinese gold farmers who would spend a ton of money to level up incredibly fast, and then spend the game attacking everyone else for loot. I had to quit playing it.Report
Evidently a lot of what makes freemium games profitable is the same thing that makes casinos profitable. While there are a bunch of people who never spend a dime, and a bunch more like Kristin who spend a modest amount, there’s a small fraction of players who will just keep pouring money in, to the tune of hundreds or even thousands of dollars.
Frequently those people are completely unable to afford this, and are blowing rent money and car payments on Monopoly money and imaginary hats. It’s more about obsessive and addictive behavior than ordinary fun.
So not only is that ugly and exploitative (which is definitely the worst part from my point of view), but it also degrades the game for folks who just want to spend a few bucks on a fun game. All in all it’s kind of a shitty setup.Report
That’s a really good point, there are people out there who are so compulsive they probably can’t resist. Definitely very exploitative.Report
Yes that seems to be what happened on PVZ Heroes (a Plants Vs. Zombies card game like Magic the Gathering) which I used to play for free. Tons of players who had bought every upgrade in the game and it was impossible to win. After spending a couple seasons losing 4 out of 5 games to people who would beat me with some super rare card, I decided it wasn’t worth my time to play any more.Report
I straight-out refuse to play any game with a Premium currency or similar sorts of microtransactions. As you say, the existence of those systems is evidence the gameplay will be compromised. It was Plants vs Zombies 2 that taught me that.Report
It was almost unplayable when it first came out. All the criticism of the game was totally deserved then. They did fix a lot of the bugs but it’s still irritating not to be able to get all the plants in the game!Report
The last game I payed list price for came on an Atari 2600 cartridge . Once I became a programmer, my philosophy has been “I own the computer now, and I’m not feeding it any quarters!”
The whole industry probably hates me.Report
Lol, thanks for reading!Report
The model is pretty straightforward: It’s hard to get $50 bucks up front on a new purchase. It’s much easier to get someone to pay small increments to continue to play a game they already enjoy. And when the next upgrade arrives, the sunk costs fallacy says “I’ve already spent $100 on this game; I can’t throw that away that now.”
I was going to contrast the price of video games with the old-fashioned kind, but apparently you can spend $300 on a cribbage board.
https://www.amazon.com/House-Cribbage-Continuous-Bloodwood-80RND-10-3D-4T-120-DR/dp/B00YYW79H2/ref=sr_1_1Report
try pricing “nice” chess sets.
I am not a gamer. When I got my smartphone I tried out Candy Crush because I know so many people who love it. After hitting a couple levels where I was given the choice to pony up some bucks or wait a set time period before trying again (probably with the same results), I said “eh” and deleted the app.
Also a lot of games of that sort feed my anxiety because you are being timed or have to complete some kind of difficult task and that’s too much of my worklife for it to be relaxing in a game.
I have two games on my phone: a variant of the 2048 game and Neko Atsume. And I’m not even sure Neko Atsume is so much a game as a sort of tamagotchi-where-the-creatures-cannot-die. But I really, really like Neke Atsume….Report
Plants vs. Zombies can be enormously stressful. Lily’s Garden is fun till they break the puzzles to make you pay them more money, like negotiating with terrorists.Report
Cachet, not cache.Report
ThanksReport
Two things before I get into the subject of the post. First, I’m glad to see you back at the OT again! You’re a really wonderful writer. Second, sorry you’re going through a tough time, it seems. 🙂
I’ve spent a lot of time on two freemium games that have very different models, one I like, one I don’t.
The first is Pokemon Go and I love their business model. You can play it completely free and be a top player. The premium part is just buying more raid passes or incubators and stuff. And that doesn’t magically give you awesome Pokemons. It just lets you play the game more. I love that model because I don’t feel like I have to spend money not to get left behind. And the game is making a fortune.
The second is Star Wars Galaxy of Heroes. And while I like it, it is VERY oriented around spending to succeed. They are constantly coming out with new characters that dominate over the old ones and you either tediously farm for six months or spend a small fortune getting them. The last one was so bad, the game is now hemorrhaging players fed up with the BS.
I’m willing to spend money to buy a game. I’m even willing to spend a few bucks a month to enhance it (e.g., the monthly fees games like World of Warcraft charge, although I don’t play any of those). But this business of trying to get people to spend hundreds even thousands of dollars to win? No thank you.Report
Thanks, Mike.
You sound like you’re my kind of player – I’m not unwilling to pay money for a game, or even to upgrade it, it’s just so UNREASONABLE and in the case of LG, sneaky, it rubs me completely the wrong way and sours me on the whole experience.Report
“Ever since I had the brutal realization that my life is like the Fyre Festival, where you travel halfway around the world and pay tens of thousands of dollars to mill around a parking lot in the pouring rain while choking down a slice of American cheese on white bread wondering “gee whiz, could I actually die here?” and some other people who are a lot worse of human beings than you than you are reap all the benefits from it, I’ve pretty much given up on everything…”
this sounds like it should be followed by “…but if you want to make some nice sweet potatoes for Thanksgiving, try this recipe: five medium-size potatoes, two tablespoons of cinnamon, a half-cup of brown sugar, a quarter-cup of fresh sour cream…”Report
I wish it was a cooking article, LOL, it would be much more entertainingReport
Welcome back, Kristin! Nice to have something of yours to read again.
HAAAAAAAAATE the “free to play” and the “freemium” models so much. There are a couple of PC games that my boys play that follow this model. I once challenged my boys to keep a log of how much of their hard-earned money they were spending on these games and they wouldn’t do it.
Lately my taste in games has run more toward games with high replayablility or sandbox factors, like XCOM, Oxygen Not Included, and Darkest Dungeon (all PC games and none of them freemium so I don’t know how relevant any of this is to your post…). Games that you pay for once and can get a bazillion hours of enjoyment out of.Report
Thanks for reading!!! Yes I don’t even want to know how much my older boys spend on gaming!!Report
I consider a lot of these strategies legitimately evil. They’re whale hunting, basically, looking for the addictive personalities.
I think it was “Candy Crush” where they would put the hard puzzles in front of you, and if you paid for a solution, they’d put even HARDER puzzles in front of you. I’m sure it was a lucrative strategy: Once you’ve opened your wallet, you’re more willing to open it a second time.
Much like with books and movies, I have hundreds of games. And I realize that I will never play them. There isn’t enough time (cue Burgess Meredith). But the thing is I bought them cheap (back in the day you could walk into a game store and pick up tons of CDs for <$10 and right now Humble Bundle has a 66-games for $30 package) and I own them.
Well, the new online e-stuff's dodgy as to ownership, but if I want to sit down and play a game through (which I do once every 2-3 years lol) I can do that without paying another dime.
And I plan to step it up once I get through the 500 or so unread books I have. 2025 is going to be a great year for video gaming…Report
On an unrelated note, I really enjoyed the original PVZ. Even though it was a VERY casual tower-defense game:
1) I love tower defense games
2) +1000 points for sheer style
I played through it several times, and with my kids. I played through it enough to realize you couldn’t actually lose early on. (The zombies would always come out on the lane with the lawnmower.) I would’ve loved to see a sequel that just built on that and added a little more difficulty.
I was really, really disappointed that PVZ2 was not a game you could just buy and play. I don’t think it ever came out with a PC version, either.Report
Thanks for the article. I found it searching for anyone else out there who had noticed the anti-free-market bias in Lily’s story. How interesting to find that the game uses the free market to make a profit off its players, and they do it dishonestly or fraudulently. I’m not a libertarian because it supports immoral businesses that harm civilization’s foundational institution: Family. However, I believe in the free market that our nation was founded on. It seems that those who are against it are making LOTS of money with it.Report