Question Time: Literary Advertising
Coke’s new summer ad campaign seems to be about sharing coke. I see cans that have Share a Coke with Katey, Emily, Bill, and a million other names on the side.
Am I hoping too much that someone at the ad agency knew their Frank O’Hara?
If they watch Mad Men, they’ve heard about Mediations in an Emergency.
And my culture is at such a high level, my first thought was “What, the guy who wrote Guests of the Nation?” (That was Frank O’Connor, not to be confused with Edwin O’Connor, who wrote The Last Hurrah. )Report