Fear and Loathing in Aisle Eight
The following is the harrowing true story of a recent trip to the grocery store. It is a cautionary tale and might be too frightening for some audiences. Read at your own risk. You have been warned.
I was three steps into the supermarket when the dread kicked in. My wife had thoughtfully prepared for me a brief shopping list topped with the word pistachios. It was concurrent with that third step that I realized I’d made a terrible, terrible mistake.
Now I know what it’s like to be one of those guys in the shows where they blindfold a dude and leave him in the wilderness with nothing more than a knife and some plastic and metal bits and bobs he might, in theory, be able to fashion into a compass.
I was in the wrong grocery store.
This was now a challenge of survival.
I hadn’t made a small mistake – like taking a list written for a Produce-On-The-Left Market Basket into a Produce-On-The-Right Market Basket – either. In those cases, you can just backwards yourself through it. It’s awkward as all get out, but at least you can maintain some dignity.
No, no; I was holding a Produce-On-The-Left Market Basket shopping list and standing in a Hannaford’s.
There was only one way to go about this: Be methodical.
I started in produce – pistachios grow on trees, right? – and made my way aisle by aisle until I found myself in the cereal aisle, staring at the granola, desperately trying to will pistachios into being just a little farther along the shelf to no avail.
Did I ask for directions? Of course not. I’m not going to let some eighteen year old wearing the uniform of red polo and black leggings shopping for someone who can’t be bothered to do their own damn groceries know that I’m trying to fill a shopping cart from a Produce-On-The-Left Market Basket list in a Hannaford’s like I’m some Morlock stepping out into the glare of the sun for the first time.
What is this bright disc in the ceiling of the world?
Where have the walls gone?
How was I to know that Aisle Eight was labeled, among other things, Nuts?
Never to ask for directions; that is the Law; are we not Men?
I discovered Nut Aisle when I happened upon it, having tried to talk myself into pistachios being appropriate for seven previous aisles.
I crossed pistachios off the list and dropped the bag of them into my basket. Though I’ve lived in New England longer than anywhere else I refuse to adopt certain New Englandisms like “wicked” or the habit of calling a shopping cart a carriage or a buggy, like you go to the grocery store and pick a little something up in the Baby Aisle.
My next challenge: Feta cheese.
Easy, I thought. I’ll just go to the specialty cheeses display. Surely, I’ll find the object of my search there!
My friends, I confess I did not.
No, I had to turn my attention a full 180 degrees to see the section of cold case shelves labeled “Feta and Goat.”
I felt Like Macbeth; having turned the ordered nature of the world on its head it had begun to seem that the very ordered universe itself had identified me as the contagion to be removed.
Two items in, I’d wandered all over the store, some parts more than once.
Next on my list was a packet of yellow rice.
I remembered seeing that one, but where?
I found it in a section labeled Prepared Foods which makes little sense. The rice is raw. You need to cook it in water and butter. But there was some underlying, obscure logic as the macaroni and cheese was there as well, as if anyone other than a psychopath would eat raw macaroni dusted with orange “cheese” powder.
I grabbed three packets, just to be safe.
Given the Odyssean path I’d taken throughout the store I knew for certain that all the other husbands had me picked out for a Wrong Store List Man. They avoided eye contact and shook their heads; there, but for the grace of God, go they.
Last on the list was lettuce. Easy enough to find, but I had to dig through heads of iceberg that looked like they’d been brought in from Farmer Jimmy’s Crumby Lettuce Farm. Found a good one and tossed it into the cart.
I’d completed the list. No longer tethered to the Wrong Store List, the clouds lifted from my eyes. I could orient myself normally. I knew where things were. Just to prove it to myself, I grabbed a four-pack of IPA, some Monterey Jack cheese and a Sprite for the road without any difficulty whatsoever.
The groceries in the back of my car, I knew I’d survived. It was a close-run thing, but I’d survived.
Moral of the story? Ask what store the list is for.
The problem with going down the list as it is written is that you jump through the aisles all haphazardly.
Aisle 7, Aisle 3, Produce, Aisle 4, Aisle 5, Produce, Bread, Produce.
The problem with going straight to Produce and getting all three produces is that you can easily forget Aisle 5 once you hit Aisle 3, 4, 7, and bread.
And then you get home and think “Dang it. I didn’t get molasses. I’ve got everything I need for baked beans except for molasses.”
And then you can google how much brown sugar equals a quarter cup of molasses *OR* you can just go back in the car.
I used to try to figure out the brown sugar.
Now I just go back in the car.Report
They have these things, called pens, that you can use to tick every item in the list until all the items are ticked; only then you are done and can go home, with the satisfaction of knowing you have the molasses, so to say, in the bag.
There is even an app in my phone that lets me put things in my list, and lets me tick them off, and they disappear from the list. Voila, when the list is empty, I can go home.
On an aside, I am a man, and I fully subscribe to the Men Don’t Ask For Directions rule. That’s what defines our gender. Without it, I don’t know what we would be.Report
It’s not a list, per se. It’s more of a guideline, really.Report
Do people really find grocery shopping that hard?Report
Apparently.Report
I’m just wondering why Mike Pence wasn’t there.Report
At least you knew what specific items you were getting and you didn’t have to do the “Mr Mom” thing where he’s like
“Can I get ham?”
“Boiled, baked, smoked, salt-cured, sugar-cured, prosciutto, or westphalian?”
“…okay, just give me half a pound of salami.”
“Italian, kosher, hard, pork, beef, cotto or what?”
“I’ll tell you what, just give me a quarter pound of cheese.”
“American, bleu, cream, cottage, gouda, edam, provolone, romano, swiss, your entire cheddar family.”
“…can you run the hams back one more time?”Report
Get the OurGroceries app and share it across your various devices with other family members involved in the shopping. Make lists for different stores that you can update from where ever.Report
That looks awesome. Too bad my wife has a high resistance to doing stuff electronically — this would solve a lot of our shopping coordination challenges.Report
You mean there are wives that haven’t used online services to arrange all family shopping needs into an intricately stacked series of recurring deliveries?Report
indeed there are. Mine even goes so far as to resist the making of lists. IF she shops, she often wanders the aisles buying stuff she thinks we need. And certain staples are never put n the lists I use because “you should just get them./”Report
When my wife and I got back from our wedding — the wedding was half-way across the continent for the benefit of her dozens of small-town relatives — her project at Bell Labs had reached the point of unit test on the actual big iron hardware. As a junior member of staff, the times available to her were in the middle of the night. After about six weeks, another woman about her same age asked how she could still be cheerful.
As much of the response that was ever reported to me was, “When I get home at 7:30 in the morning, the apartment is clean, the bed is made, the linen is fresh, the weekly laundry is washed, ironed, and put away, there’s a meal waiting to be reheated for dinner, the pantry is stocked, and lunch for the next night is in the refrigerator.”
The only part of her friend’s response that was passed on to me was, “Mary, can I borrow your new husband for a week?”
When Mary told me all this, I was left with the impression that there were various women things that might have been discussed but not passed on to me, the mere male.
I was not loaned or rented out. Mary never criticized my shopping style.Report
The FIL recommended it, making it more palatable to the wife. It’s a gamechanger.Report
I’ve been exactly where O’Nolan was. As a rule I pretty much go to one Market Basket. A Hanaford trip is a special item trip only. I’ve spent 30+ years leaning the MB store & consider it a minor triumph to ask only 1 direction.Report
Similarly, when stores “redecorate” – especially if it’s one I go to infrequently – and suddenly my mental map of where everything is is obsolete. I suspect some stores do the “move stuff around” regularly because they think by trapping shoppers in the store longer – while they figure out where stuff is – means they’ll buy more stuff. Though that seems to be less frequent now given the prevalence of “order online, pick up at the curb” (because constantly moving stuff would slow down their shopping-elves).Report
They say “don’t go to the store when you’re hungry” but that’s the thing, if I wasn’t hungry I wouldn’t be going to the food storeReport
Unless you think you might get hungry in the future.Report
I’m pretty full right now. I don’t foresee that happening.Report
Occasionally I have an urge for cashews. At my usual grocery, the produce section has Kroger’s not-quite-organic brand cashews. (The not-quite-organic means there’s a list of 101+ ingredients that are not used, eg, high-fructose corn syrup in the foods or artificial dyes in the cleaning products.) The bulk-foods section of the baking/spices aisle has generic cashews: cheap plastic shell packaging, black print on white label that says, “Cashews, roasted, salted.” In another aisle they have snack nuts — not the same aisle as cookies or chips — with name-brand and store-brand cashews. Also store-brand “Cashew Halves and Pieces” which taste like cashews but are best eaten with a spoon.Report