Warhammer’s IP Strategy

Andrew Reeves’s excellent Warhammer post and IP franchising reminded me of the series of videos from the YouTubers at Extra Credits that dealt with Warhammer’s IP specifically and their bold IP strategy.

In it, he said:

Finally, the world of modern science fiction and fantasy is the world of the franchise. Star Wars is not just a collection of movies: it’s comic books, spinoff TV series, video games, merchandise, roleplaying games, and more besides. Books like the Witcher series beget video games, which beget TV shows. Fans of science fiction and fantasy can experience their favorite imaginary worlds in a myriad of ways, whether to have interactive adventures in those settings or just passively experience adventures across various media.

If you’re interested in Warhammer, or in franchise IP management in general, they’re definitely worth a watch.