The Good Old Days, According to the Data

Whatever the “Good old days” means to someone relies heavily on…what year they were roughly 11 years old, according to research.

From the Washington Post:

“Apparently, you could argue that nostalgia is colored by political preferences. Surprise, surprise.”

And he’s right! But any political, racial or gender divides were dwarfed by what happened when we charted the data by generation. Age, more than anything, determines when you think America peaked.

So, we looked at the data another way, measuring the gap between each person’s birth year and their ideal decade. The consistency of the resulting pattern delighted us: It shows that Americans feel nostalgia not for a specific era, but for a specific age.

The good old days when America was “great” aren’t the 1950s. They’re whatever decade you were 11, your parents knew the correct answer to any question, and you’d never heard of war crimes tribunals, microplastics or improvised explosive devices. Or when you were 15 and athletes and musicians still played hard and hadn’t sold out.

Not every flavor of nostalgia peaks as sharply as music does. But by distilling them to the most popular age for each question, we can chart a simple life cycle of nostalgia.

The closest-knit communities were those in our childhood, ages 4 to 7. The happiest families, most moral society and most reliable news reporting came in our early formative years — ages 8 through 11. The best economy, as well as the best radio, television and movies, happened in our early teens — ages 12 through 15.

Slightly spendier activities such as fashion, music and sporting events peaked in our late teens — ages 16 through 19 — matching research from the University of South Australia’s Ehrenberg-Bass Institute, which shows music nostalgia centers on age 17.