From CNN: CNN+ will shut down at the end of April

Jaybird

Jaybird is Birdmojo on Xbox Live and Jaybirdmojo on Playstation's network. He's been playing consoles since the Atari 2600 and it was Zork that taught him how to touch-type. If you've got a song for Wednesday, a commercial for Saturday, a recommendation for Tuesday, an essay for Monday, or, heck, just a handful a questions, fire off an email to AskJaybird-at-gmail.com

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23 Responses

  1. Pinky says:

    This was never going to work, not even when CNN was dominant in news and had credibility. I have to wonder who was in the meetings and didn’t put a halt to it. No one wants to pay for the news, and opinion is everywhere. There’s no expertise that’s wroth paying extra for.Report

  2. fillyjonk says:

    Probably was someone’s ego project; seemed like a lot of the advertised programming was basically “we like this person so we’re giving them a show.”

    I wonder if this is the first streaming-service domino to fall; seems like the field had gotten way too crowded and they were reinventing cable, just, cable where you can choose what to watch whenReport

    • Pinky in reply to fillyjonk says:

      I think some of them have gotten bought out and/or rebranded. I think CBS / Viacom / Paramount streaming services keep getting reinvented.Report

    • Jaybird in reply to fillyjonk says:

      If they made their library available, it would have been a *MUST HAVE*.

      Do you want to see what the news coverage was like on October 13th, 1997? Pull up October 13, 1997 and watch away! Are you doing research? Here’s the news! Are you feeling nostalgic? Give attention to the happy fun segments.

      For an additional 25 bucks a month, they’ll show you October 13, 1997 advertisements during the ad breaks. Get a croissanwich! Just 99 cents for a limited time! Dogs Love Trucks!

      They’d own the market.Report

    • Brandon Berg in reply to fillyjonk says:

      Remember when everyone was complaining about cable bundling and insisting that a la carte programming would be so much better?Report

      • Pinky in reply to Brandon Berg says:

        I hadn’t thought about that: how are people watching regular CNN post-cable?Report

        • Brandon Berg in reply to Pinky says:

          I was alluding more to the fact that now that we have a la carte streaming services, people want them bundled.

          Not sure about CNN. Apparently they have a service called CNNgo that allows you to stream CNN programming on the Internet, but you can only use it if you have a cable subscription.

          There’s also the YouTube TV service, which AFAICT is basically cable TV over the Internet, including CNN, and priced accordingly ($65/month).

          Finally, I found several sketchy-looking web sites that have a free live CNN stream. I have no idea what’s going on there, as I can’t find an official-looking site hosting the stream. I guess maybe they’re just illegally rebroadcasting CNN on the Internet.Report

          • Pinky in reply to Brandon Berg says:

            Yeah, I get it, and I agree that people are getting sick of paying for multiple streaming services. (At least I have my Netflix stock, and that’s going nowhere but up!) I think in the cable years, a network could last longer without providing content that people wanted to watch. In that sense the current situation is better. That just got me thinking about what the cable equivalent of CNN+ was, and I think that was CNN, and that got me thinking, how do people watch it now, other than in airports? I think InMD might have the right answer though.Report

        • InMD in reply to Pinky says:

          No one is watching CNN.Report

      • InMD in reply to Brandon Berg says:

        I was thinking this as well, it seems as though we’re on our way to going full circle. I’m sure this is an overstatement but I wonder if we aren’t currently at peak unbundled, or as far as we can go in the current IP and regulatory environment.Report

  3. Kazzy says:

    “…hyped as one of the most significant developments in the history of CNN…”

    Was it hyped by CNN? Or folks outside the organization?

    I’ll confess to having no idea it even existed and, now that I know, being totally unsurprised it seems to have crashed and burned.Report

  4. Chris says:

    Worth noting what no one has, yet, that they’re not shuttering it for lack of subscriptions or whatever, though that perhaps played a role in the decision, but because they got bought out by a company that already has its streaming platforms, and that company wants to integrate CNN into those, which seems like a pretty good idea (though when that will happen, and how much of CNN+’s content will make the move, is yet to be decided, its seems). From the link:

    The decision was made by new management after CNN’s former parent company, WarnerMedia, merged with Discovery to form Warner Bros. Discovery earlier this month.

    The prior management team’s vision for CNN+ runs counter to Warner Bros. Discovery CEO David Zaslav’s plan to house all of the company’s brands under one streaming service. Some CNN+ programming may eventually live on through that service. Other programming will shift to CNN’s main television network.

    Read the article, etc., etc.Report

  5. Jaybird says:

    The New York Times wrote about it.

    His team had just gotten its first look at data from CNN+, the much-promoted subscription streaming service started two weeks before, and the news was grim. Fewer than 10,000 viewers were watching at any given time, despite a multimillion dollar ad campaign and big hires like Chris Wallace. They were recommending a cold-eyed review.

    Three days later, shortly after Mr. Zaslav appeared with Oprah Winfrey for a rah-rah company town hall, he gathered his deputies inside a low-slung stucco building in Burbank, Calif., on the Warner Bros. studio lot, and said he agreed with their conclusion: shut it down.

    The near-instant collapse of CNN+ amounted to one of the most spectacular media failures in years, a $300 million experiment that ended abruptly with layoffs in the offing and careers in disarray. The corporate tug of war over its fate exposed deep philosophical divides about the future of digital media, as executives struggle to navigate a rapidly changing marketplace where technology and consumer habits shift day to day.

    Report

    • Pinky in reply to Jaybird says:

      I found an article saying that they averaged 9,000 installs per day, although that number may not have held steady. But if they did that for 3 weeks, that’d be 189,000 installs. The service cost $5.99 per month, but there was a 50% off special. Assuming it was a 12-month membership, that works out to about $7 million. If CNN+ cost $300 million, that would be about a -97.7% rate of return. This would be something like if Avengers: Endgame sold 565,000 tickets.Report

  6. I just subscribed to AMCPlus for the obvious reason and will almost certainly cancel it after that’s over. I don’t think I’m unique in that.Report

  7. Jaybird says:

    From yesterday:

    Report