Tagged: marketing

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An Old Problem in the Present Day for New Media

Whereas once they were thought to be climbing to success upon the dying corpses of newspapers and magazines, “new media” publishers and websites find times are getting tough. The same fate that brought low their predecessors, the drying up of advertising dollars, might be in the offing for them, too.

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Everybody loves Cheerios

I’m always drawn to these kinds of studies, even though they’re never really insightful. This one mainly backs up what everyone already knows about geography and age demographics among partisans (is it really any...

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Guerilla Marketing

How did Marlboro evade an EU ban on visible cigarette advertising for its Formula 1 team? Read on:

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going to war with the army you have

“Rather than deep moral and spiritual renewal leading to civic health, what if it’s our national solipsism and susceptibility to suggestion that pull us together, and pull us through? What if, rather than being...