There is no evidence that the “Better Men” ad had any impact on Gillette’s sales, positive or negative.
In which I take on a listicle about malehood.
Still, traditional masculinity, no matter how you define it, has been an undeniably productive force in the world. In tandem with femininity, it has carried humanity into a future that holds boundless potential for our intellectual, physical, psychological and spiritual development. We are the brightest, most advanced, and most durable creatures this planet has ever seen. Masculinity deserves its fair share of the credit for that.