Honesty in Advertising
Focus-Group tested honesty, which is really the best kind when you think about it.
Hoping to fix that, the new campaign will roll out in states beyond Nebraska in the spring of 2019, the Nebraska Tourism Commission said in a press release.
Advertisers tested the campaign and slogan in other states earlier this year and found that it made people more likely to visit the state, and for longer, the tourism commission said. Respondents also said they got the self-deprecating humor in “Nebraska: Honestly, it’s not for everyone,” and that the humor was one of the keys to the campaign’s success.
“The new brand platform is defined by honesty,” said John Ricks, Nebraska Tourism executive director. “The overarching concept of honesty is rooted in a mindset that values transparency, purity and simplicity. A way of embracing the not-so-obvious bits of life. We feel we’ve accomplished just that.”
Nebraska seems like an okay place to live, but not sure why I would want to visit there.
South Dakota, on the other hand, I can imagine both. That they came up with this ad is a point in their favor.