Red Burger, Blue Salad
This looks like an online quiz waiting to happen.
Would you think a person who frequents Arby’s is a conservative? What about Applebee’s? Is a person who buys Grey Poupon likely rich? Is someone who buys Thomas’ English muffins probably white?
The answer to all of the above questions are “yes,” according to an interesting University Of Chicago study covered in The Washington Post this week. The study claims that researcher-developed algorithms can predict a person’s political and social viewpoints—or even their race—depending on what they purchase with up to 90 percent accuracy
A lot of it is probably regional selection. You have some things, like ranch dressing, that are absolutely huge in East Texas and Oklahoma, which are red. And even national brands are more competitive in some places than others.