Having come of age when Microsoft was a goliath, it’s actually kind of funny that this becomes a point of pride for them.
Alphabet, the parent company of Google and several offshoots like Waymo and Google Fiber, has been leading Microsoft since it was first formed in 2015. But over the past few months, Microsoft slowly gained ground due to its valuable cloud computing business, according to the report.
This makes Microsoft the third most valuable publicly traded company, with Apple in first at $918 billion and Amazon second at $788 billion.
Microsoft has quietly been doing a pretty good job of improving their product line. Edge is pretty decent for a browser. Outlook/Hotmail is almost as good as Gmail these days (and you can actually even get a good email address with it!). I recently made the switch from GoogleDrive to OneDrive. And Bing is really good.
Of course, Zune was really good and it’s dead. That’s the thing about all of the above: They’re getting good only after it ceases to matter.
But diving into OneDrive is a pretty big deal for me, as someone who was looking into leaving Microsoft entirely (for Linux) a few years ago. They made Windows authentication a lot easier so I wasn’t fighting them for the ability to install software I had a legal right to. I made the decision a while back for potential future career reasons I should refamiliarize myself with Microsoft Office and so I’ve been moving away from LibreOffice. The mark of their success is creating something where all of these things OneDrive, Office, and Windows make each other better and make it harder for me to deviate.
Except, unlike in the big bad monopoly days, they do so by making their products better instead of sabotaging everyone else’s.