Joel Winston — How the Trump Campaign Built an Identity Database and Used Facebook Ads to Win the Election
Trump’s digital team created a South Park-style animation of Hillary Clinton delivering the “super predator” line (using audio from her original 1996 sound bite), as cartoon text popped up around her: “Hillary Thinks African Americans are Super Predators.” Then, Trump’s animated “super predator” political advertisement was delivered to certain African American voters via Facebook “dark posts”—nonpublic paid posts shown only to the Facebook users that Trump chose.
Facebook is refusing to release a copy of the animated “Hillary Thinks African Americans are Super Predators” advertisement, or any other ‘negative’ presidential political ad that it ran. Facebook is also refusing to release details about the gender, ethnic, or location targeting parameters of these ads. Until further review, it’s uncertain if these targeted political advertisements are fully compliant with federal law.
Image by StuSeeger