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12 Responses

  1. Avatar Doctor Jay says:

    What’s interesting to me is that BHAG is clearly a reference to Jim Collins’ book Built to Last, and the phrase “big hairy audacious goal” made something of a stir in the corporate world at the end of the 90’s.

    I’ve read it, and the followup “Good to Great”. I’d recommend them. As to BHAG, Inc. making money off of the Jeb! logo? Well, someone was going to make money off that, I guess. If not Jeb, then someone else was going to sell the swag. If it stays in the campaign, then there are a bunch of rules about how it can be spent.Report

  2. Avatar Notme says:

    Okay zic but so what? Why does this matter? If anything Id give points for being clever but i dont think thats your intent.Report

  3. Avatar Burt Likko says:

    As for me as a sometime political commenter, I love the fact that they chose the candidate’s first name followed by the exclamation point.

    No longer need I confine the dry sarcasm of the exclamation point to the now-forgotten campaigns of Rudy! Giuliani and Lamar! Alexander.Report