According to Mother Jones, a half-year ago, the office manager for Jeb Bush & Associates, set up a shell corporation, BHAG (Big Hairy Audacious Goal) and trademarked the campaign logo for Jeb!’s campaign. One has to wonder if the campaign pays royalties on Jeb! swag, enriching the (unnamed) shareholders of BHAG.
If that’s the case, it’s an interesting way to profit from running for president, no?
And just remember: every time you type Jeb! you’re committing a trademark violation; and trademark law stipulates that trademarks must be defended. What could possibly go wrong?