Adventures in Marketing
Bud Light’s New Slogan is “The perfect beer for removing ‘no’ from your vocabulary for the night.”
The Internet is on it with all the obvious problems with a beer using this as a slogan.
I’d think it would be interesting if marketing and advertising departments were required to half an in-house cynic and downer whose job is to point out all the problematic implications of an advertising slogan. This is a person who can never be fired.
Then again, I seem to be the only person who read this story as “Shane Smith is 200K in the Red after Vegas Holiday.”