Presented without comment.
Gueguen’s study had 19-year-old female volunteers wearing black shoes with heels that were 0.5cm (0.2 inches) or 5cm (2 inches) or 9cm (3 1/2 inches) high. Then they asked men between the ages of 25-50 for help in various circumstances.
One situation involved a woman asking passers-by: “Excuse me, sir. We are currently conducting a survey on gender equality. Would you agree to answer our questionnaire?” Flat heels got a 46.7% answer rate, medium heels a 63% rate and the highest heels a whopping 83% success rate from the men.
The story is here.
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