Bad Attorney Advertistements, Part 4


Burt Likko

Pseudonymous Portlander. Homebrewer. Atheist. Recovering Republican. Recovering Catholic. Recovering divorcé. Editor-in-Chief Emeritus of Ordinary Times. Relapsed Lawyer, admitted to practice law (under his real name) in California and Oregon. On Twitter, to his frequent regret, at @burtlikko. House Likko's Words: Scite Verum. Colite Iusticia. Vivere Con Gaudium.

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20 Responses

  1. Avatar Vikram Bath says:

    Hypothesis: They did get some good takes but mislabeled which one they were supposed to go with, and this clunker got through. After all, the first 15 second are good.Report

  2. Avatar J@m3z Aitch says:

    What about the producer of this (assuming it wasn’t this lawyer himself). Would he really want his name attached to this?Report

  3. Avatar zic says:

    Film editing is your friend.

    You can do it. Using the software on your computer.

    Obviously, this guy does not have a teenager in the house.Report

  4. Avatar NewDealer says:

    Has there ever been a good attorney advertisement on TV?

    The best ones are really mediocre or servicable at best. I’m thinking Binder and Binder and Jacoby and Meyers.

    The best attorney ads I see tend to be printed in glossy print magazines like New York as “Superlawyer” supplements or by having nice websites.

    TV ads seem to fall into the local TV ad problem which seems to be an iron rule that all local advertisement is going to be cheesy, corny, and poorly produced even if for a very successful and profitable business.Report

    • Avatar NewDealer says:

      Short version: Not everyone can afford Saatchi and Saatchi.Report

      • Avatar Burt Likko says:

        I wonder what a high powered Madison Avenue firm would do for BigLaw — say, a commercial for Skadden Arps. “Are you a Fortune 100 company with an unlimited litigation department that needs dedicated M&A counsel? If so, call Skadden now! Operators are standing by.” Probably not going to happen.Report

      • Avatar Kim says:

        john st. works cheap. Just, for the love of god, pay them.Report

      • Avatar NewDealer says:


        Isn’t Skadden more of an Intellectual Property firm? Albeit a very big one.

        My guess is that they would create a kind of PSA ad that touts all the pro bono work the firm does while downplaying being involved in a highly controversial piece of corporate defense.

        IIRC it is really only Exxon Mobile that has a strategy of litigating everything until the bitter end. Though there are probably others.Report

      • Avatar NewDealer says:

        Also there are TV ads for cars like a Maseratti that almost no one can afford. I imagine a TV ad for a big white-shoe law firm would be more about imagery and PR than drumming up actual business.

        How many people decide to call White and Case based on their website?Report

    • Avatar Burt Likko says:

      Yes, most are on the low end of mediocre. But a select few transcend into true awfulness. It is these ads which I put under the lens.Report

    • Avatar Mo says:

      Yes. This one is amazing.Report

  5. Avatar Chris says:

    Now I want Captain D’s.Report