A Pretty Ingenious GOTV Strategy
This is probably old news for a lot of political followers, but I was unaware this was something Democrats (and maybe Republicans? Don’t know) have been doing:
And McAuliffe won with one of the tactics that have brought out nonwhite or irregular voters in other states: social pressure. The homes of people who don’t normally vote in off-years but voted for president a few times were sent mail informing them of this pattern, and telling them how often their neighbors voted. It sounds creepy, but as my colleague Sasha Issenberg has reported, it works.
That’s a pretty fantastic idea.