As the story was told to me: In the 1970’s, the general thought was that French Wines were the Best Wines In The World. Also, sales were stagnant. There was, however, a British wine seller (Steven Spurrier) who thought that what was needed to give sales a kick in the pants was a contest. You’d have a blind taste test of ten French Wines and ten Californian wines and then when everyone swooned as they sipped the French and took turns dodging the Californian wine as it was spat, we’d have new stories to tell as people came into the wine shops looking for a bottle of French Wine.
Brilliant, right? Well, the US *WON*, believe it or not.
(Insert paragraph here discussing the subjectivity of taste tests, how such things cannot be taken seriously, and other things that the French Press said about the event.)
Anyway, this was called “The Judgment of Paris“. (Check out the link to find out what happened at the 1986, and 2006 rematches with the same wines to see whether it was true that French wines aged better than Californian.)
They made a movie about this called Bottle Shock. A good date night is to get this movie and a bottle of Stags Leap. Now, granted, it’s a 30 dollar bottle of wine but… hey. It’s a date night, right? Watch the movie, enjoy the wine, and have fun watching Alan Rickman chew scenery.
Check out the trailer:
So… what are you reading and/or watching?