Unclear on the Concept
I expect everyone has seen the story about KTVU in Oakland being fooled into reporting that the pilots of Asiana flight 214 had names like “Sum Ting Wong” and “Wi Tu Lo”.
(Esteemed commenter George mentioned it here.) It’s difficult to picture that not a single person in the newsroom realized what the names sounded like out loud, but I suppose that these things happen. At any rate, KTVU has apologized, quite abjectly.
Still, Asiana is now considering suing KTVU and the NTSB for defaming both the airline and the pilots. Apparently they feel that bringing yet more attention to the crash is a clever strategy, and that being called silly names is damaging to their reputations in a way that killing three passengers is not.