The Best AppleBees-Related Screen-shot Photo Essay You’ll Read This Week
Via RJ Stoller, an absolutely riveting description of a series on online PR decisions made by AppleBees,which Stoller rightfully describes as “a slow-motion train wreck from which you cannot tear away your eyes.”
The story starts out as a simple tale of a large, monied and well-laywered corporation committing a pretty defensible termination of an employee who went out of her way to embarrass a customer online. (That this particular customer was well worth mocking is really beside the point, from the vantage point of the employer.)
So AppleBees defends its defensible decision but does so poorly, and then… doesn’t stop defending itself. And then really doesn’t stop defending itself… And those goes troll hunting for potential customers that don’t like the way they handled the situation… And then just generally makes you wonder how a corporation with an advertising and PR budget as big as AppleBees could possibly have done to themselves what they did over the course of less than 24 hours.
Read the piece. It boggles the mind.