George Lucas Taps Out
USA Today reports Disney is buying Lucasfilm from its sole owner, Mr. Lucas, for ~$4.1 billion dollars.
Said Disney CEO Robert Iger: “This is one of the great entertainment properties of all time, one of the best branded and one of the most valuable, and it’s just fantastic for us to have the opportunity to both buy it, run it and grow it.”
Disney expects to more aggressively expand the Star Wars film schedule, Iger said in a statement. Following the release of Episode 7 in 2015, “our long term plan is to release a new Star Wars feature film every two to three years,” Iger said.
The latest part of the Star Wars saga, Star Wars Episode 7, is targeted for a 2015 release.
A couple of observations.
First, if you’re a fan of the Star Wars Franchise, this could be a non-bad thing. It would take serious effort to make a sequel that would be worse than the last three movies were.
Yes, I said that. I double-dog-dare Disney to put out a movie that’s worse than “The Clone Wars”.
Second, Disney’s purchase of Pixar led to Pixar producing Cars 2… and Brave. Disney owning another studio is thus at worst a mixed bag.
Third, I’d be hard pressed to pass up $2 billion dollars in cash and $2 billion dollars in Disney stock, myself.
This represents the beginning of a marketing frenzy that will take 3 years to culminate. It will take an act of awesomeness beyond most mortal capabilities to make a 7th Star Wars movie that I will actually want to go see.