Captain David’s 35% Rule

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David Ryan

David Ryan is a boat builder and USCG licensed master captain. He is the owner of Sailing Montauk and skipper of Montauk''s charter sailing catamaran MON TIKI You can follow him on Twitter @CaptDavidRyan

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10 Responses

  1. Avatar Patrick Cahalan
    Ignored
    says:

    Dude, this beats my home improvement project pictures and stories all hollow.

    So cool.Report

    • Avatar David Ryan in reply to Patrick Cahalan
      Ignored
      says:

      Back in the Summer of ’03 my family and I were auto-touring the Canadian Maritimes. On CBC2 radio was a audio-documentary about the founders of AA, and in the course of the program I heard an AA aphorism that hit home:

      “Don’t judge your insides by other people’s outsides.”

      The don’t-be-so-hard-on-yourself aspect of 12-step culture grates on me, and yet I recognize within myself the damage that that little nagging voice can cause, the undermining false comparison, the corrosive misframing, the internal monologue of doubt and shame.

      I’m not saying that’s how I take your comment. I take it as (welcome) praise, and perhaps even a little admiration. But I do think the comparison needs some context.

      Like yourself, my wife and I do our own home improvement. Save the furnace instalation and re-roofing, every other fix on this fixer up has been done by the two of us, with occasional help from family and friends.

      Building MON TIKI is a whole ‘nuther scale of endeavor. It is not a whim, or a lark, or even frugal-minded DIY. It’s my best guess on how to pivot my person and our familial resources away from what I’ve done all my life to make my way (professional artist & writer) towards something that best takes advantage of what we have, what we know how to do, and what cannot easily be taken from us.

      Though undertaken with good cheer and a sense of gratitude, at it’s core, building MON TIKI is a desperate gambit, undertaken in the hopes that if successfully accomplished, my children will continue to be able to live in the community they’ve called home their entire lives, with parents who are present full-time.

      Faced with a similar crisis, I have no doubt you’d rise to the occasion, and the result of your efforts would be no less impressive!Report

      • Avatar watson42 in reply to David Ryan
        Ignored
        says:

        This statement …towards something that best takes advantage of what we have, what we know how to do, and what cannot easily be taken from us.” is pretty damn powerful. You’ve just articulated something I’ve been wrestling with for the last year or more. Here’s to it all turning out well for you! *raises glass of whisky*

        She’s a beauty. Very nice work.

        Also, your statement of needing at least 35% on marketing is a true one. I was at a startup where our board and rest of management only put ~10% of our budget into marketing (for a service organization!). I told them it would be equally cost effective to burn pallets of cash. Needless to say, we burned through the start up money and went under just as a we were starting to get real traction.Report

    • Avatar Anne in reply to Patrick Cahalan
      Ignored
      says:

      Patrick, I’m still proud of your accomplishment this weekend. Of course I have similar projects staring me in the face.

      David, Impressive, even with your small set backs I can’t imagine undertaking a project of this scope.Report

  2. Avatar James B Franks
    Ignored
    says:

    Looks great! Any chance of more pictures?Report

  3. Avatar Remo
    Ignored
    says:

    Oh, look. Im envious.

    Question: Did they force you to have a line of credit even though you did not want it? Or you simply had to barrel through the exact same paperwork withouth the benefits?Report

    • Avatar David Ryan in reply to Remo
      Ignored
      says:

      The answer is: yes.

      Same amount of paperwork, regardless of the terms, and you have to establish a line of credit for your parts account, and you have to have a parts account to be a dealer, even an OEM dealer.

      Honda has two concerns; they don’t want to poach from their existing dealers and they don’t want a financially shaky or shifty operation making off with their goods (a few years back my wife sat on a bust-out scam trial.)

      In our case the money savings isn’t even the biggest issue. The motors we need are only available to dealers and have a dealer installation requirement. We have to do the install (who else would understand Wharram’s novel approach) so we have to become dealers.

      Supposedly this is all taken care of (next call) and I just keep reminding myself that organizations set up systems to accommodate and facilitate normative circumstance, which I am not, so of course this is more trouble that it seems like it should be.Report

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