Everybody loves Cheerios
I’m always drawn to these kinds of studies, even though they’re never really insightful.
This one mainly backs up what everyone already knows about geography and age demographics among partisans (is it really any surprise that Democrats (read: young urbanites) favor Google while cable TV reigns in what are most likely Republican (read: older, more rural communities)? And is it more likely that Republicans like Lowe’s because they live in areas in which home improvement is common or because of some kind of partisan attachment?)
What is interesting in this study is the difference in overall support of any brand between the parties. Take Cheerios. It comes in 7th among Democrats and 10th among Republicans, but Cheerios “approval rating” among GOP voters is still 4% higher than it is among Democrats. Maybe just a result of those same younger, urban voters having greater access to a greater selection of brands?
Anyway, my favorite all-time result of these political marketing surveys was done around the ’04 election when it was determined that one of the top shows for passive GOP viewers was Will and Grace.
And just because demography is fun, I thought I’d throw in one of my old favorites, courtesy Latitudes and Attitudes*
Budweiser drinkers are “upper-middle class singles in their early 20s” who “work out a lot.”
Miller fans are “more urban, less educated, and slightly older” and are “found in the nation’s rust belt.”
Coors drinkers are “more educated, affluent, and likely to be married” and enjoy “reading books, watching movies, and [I didn’t make this up], working on political campaigns.”
*Book was published in ’94, so take this information as a bit of a time capsule back to the days of Friends and Forrest Gump.